Rama metallic in-mould labelled tubs shine


At a glitzy, formal event in Sandton on Wednesday 14 November, RPC Astrapak Marcom, Siqalo Foods and Verstraete-IML were awarded a joint gold medal at the 2018 IPSA Gold Pack Awards in the competitive Food category for outstanding tube packaging design for the Rama metallic in-mould labelled tubs.

The tub marks South Africa’s first metallic in-mould labelled tub, which has been achieved by overcoming the static electricity barrier characteristic in the process. The process has allowed Siqalo Foods the opportunity to consolidate their branding between margarine bricks and tubs.

RPC Astrapak also scored another two medals during the evening – both in the Health and Beauty category.

A silver medal was awarded to RPC Astrapak Consupaq and CW Pharmaceuticals for the Nutriwoman Derma Care tubes. Using simple clean printing, foiling, a well-chosen font and a “window” to view the contents, the skin care range was created. The printed tubes offer a price and process advantage, eliminating the need for a label without compromising print quality. The Judges’ comments further acknowledged that silkscreen printing could effectively deliver good design and continued development in the personal care market.

The Rooibos Spa Shower Butter and Hand Butter tubes saw RPC Astrapak Consupaq and Annique claimed the bronze medal. The intricate six-colour flexographic printing and recyclable LDPE illustrated power and versatility of the printing process and the converter’s skill to deliver quality graphics and fine printing on a difficult substrate and format.

Our two finalists at this year’s event were the First Choice Dessert Topping Tube Range (RPC Astrapak Consupaq and Woodlands Dairy) in the Food category, and TRESemmé Shampoo 900ml pack 25% rHDPE (RPC Astrapak Consupaq and Unilever South Africa) in the Health and Beauty category.

We look forward to seeing continued innovation and design from our teams in collaboration with our customers to continue participating in the IPSA Gold Pack Awards, which is now an annual event on the packaging calendar.

Mylene Paynter