Striving for a circular economy


Plastic packaging is an integral part of our modern lifestyle and all sorts of items are contained, and in some instances their shelf life prolonged, by means of plastic packaging. From food and beverage to toiletries, cosmetics and personal care items, to automotive lubricants and even chemicals and hazardous contents, plastic packaging provides a means in which to contain product to the end-user.

The way that we as consumers discard plastic in today’s times is of great importance, particularly regarding sustainability. The “Zero Waste to Landfill” approach goes beyond manufacturing sites recirculating their off-cuts back into the manufacturing process, but implies that consumers also recycle their packaging products when disposing of them.

This indirect yet symbiotic relationship between consumer and manufacturer works towards the common goal of achieving a circular economy, whilst maintaining and offering consumer convenience.

A circular economy is an alternative to a traditional linear economy of ‘make, use, dispose’ in which the lifecycle of a material is extended as long as possible with recovery, recycling and regeneration at the end of each service cycle. This gives maximum value from each resource you use.*

By achieving this process, recyclable materials are retained and reworked into the manufacturing process, thereby being circulated back into the economy instead of being generated as waste. The mind set of identifying and accepting the value of the material used in plastic products as a regenerated resource is vital to achieving the reduction of disposed plastic waste. This supports the philosophy and objective of a circular economy allowing us to maximise the sustainability of a wide range of recyclable resources, thereby avoiding them from leaving the circle and being disposed of as general waste.


In line with RPC Group’s position statement towards a circular economy, RPC Astrapak supports the view of a circular economy in its requirement to be more resource efficient and to increase plastic recycling.

*A Circular Economy – RPC Sustainability Matters info sheet

Mylene Paynter