Not just customers
At Astrapak we continue to pursue relationships with our customers that hinge on more than just transacting and selling goods. Our key objective is to identify and add value within the customer's business when offering our products and services so that both parties benefit.
It is important to emphasise at this point that adding value is unique for each customer’s business. It is not a “one size fits all” scenario. This is why the only way we can identify and propose to offer added value is to spend time with our customers. This process allows us to understand and assess the areas in which we can make a difference.
For an Astrapak customer things begin at discussing and designing the product, specifically if it is a new product. The design is critical and needs to have consumer appeal and provide a practical user experience. Design not only includes the structural features of the product and how well it will contain the contents, but it also takes into consideration handling as individual products and also packing and stacking as multiple units.
Stand out shelf appeal to the consumer in-store is where we offer some products that are unique in South Africa. Decorative design and application to the container is the customer’s calling card. It represents their offer of quality and assurance that the consumer is buying a superior product. The look and feel of the product is also what attracts many consumers. This is why we have a team of specialists who focus on this.
Once we have a conceptual idea of what is required, we begin to develop a visual of the product through drawings. This allows us to get a sign off from the customer to ensure we are aligned. Once there is certainty of what is to be manufactured we move on to manufacturing the moulds and preparing for test units to be made. These too are presented to the customer for approval throughout the process and if necessary, they may even venture so far as to obtaining the input from their consumers through consumer focus groups.
Finally production can begin in one of our sophisticated facilities. Ensuring that all necessary standards and quality marks are met or exceeded is where we pride ourselves at Astrapak, once again working hand in hand with our customer to present the perfect product. Gains in efficiencies from improved performance on the customer’s filling lines are obtained from our holistic approach to product development.
There is also potential for us to further reduce our carbon footprint through the choice of materials and recycling opportunities that a new or rejuvenated product presents.
Meeting manufacturing and delivery deadlines is where we work tirelessly to satisfy our customers and involves Astrapak knowing how and when the product will be launched so that country wide distribution is met on time!
Staying in touch with our customer continuously not only allows us to review the products and services we offer and to assess our customer’s experience and satisfaction, it also offers Astrapak the prospect of making adjustments and possible changes to further enhance the value offered to the customer.
The reason we strive so hard to add value is so that we can differentiate ourselves from other companies who offer similar services and products. We aim to be unique in a great way.
“If your presence doesn’t add value, your absence won’t make a difference.”
– Zero Dean